‘Be stupid’ advertising campaign

Posted: November 18, 2011 in Uncategorized

Last week, the exercise for us is all about designing and branding for our product in the business plan project. In our group meeting, we discuss how to make our product different, how to attract customers. On the other hand, we find down problems with material when no supplier is able to provide  their material with the limited and small quantity for trial, and brand’s name, design, logo and slogan.  With the problem with material, we have spent more than 3 weeks for that. Step by step, personally, I feel the more you get involved the more trouble you have. It is quite crazy when I say in my dream, I dreamed about it, many question was poped up in my mind. Especially, after we design our product, who will like it and pay for its value.

One of the ideas made me surprise and ask myself that how creative of Diesel’s designers in their campaign 2010.

Diesel Stupid Philosophy

Like balloons, we are filled with hopes and dreams. But. Over time a single sentence creeps into our lives. Don’t be stupid. It’s the crusher of possibility. It’s the worlds greatest deflator. The world is full of smart people. Doing all kind of smart things… Thats smart.
Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains…
but stupid has the balls. The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didnt have stupid thoughts wed have no interesting thoughts at all. Smart may have the plans… but stupid has the stories.
Smart may have the authority but stupid has one hell of a hangover. Its not smart to take risks… Its stupid.
To be stupid is to be brave. The stupid isnt afraid to fail. The stupid know there are worse things than failure… like not even trying.
Smart had one good idea, and that idea was stupid. You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant. ( Source from Diesel )

Smart May Have The Brains, But stupid Has The Balls.

Smart Critiques. Stupid Creates.

Smart May Have The Answers,But Stupid Has All The Interesting Questions.

Smart Has The Plans,Stupid Has The Stories.

Smart Listens To The Head.Stupid Listens To The Heart.

Smart Says No. Stupid Says Yes.

Stupid Is Trial And Error.Mostly Error.

Smart Had One Good Idea And That Idea Was Stupid.

If We Didn’t Have Stupid Thoughts We’d Have No Interesting Thoughts At All.

We’re With Stupid.

Smart Sees What There Is. Stupid Sees What There Could Be.

Only The Stupid Can Be Truly Brilliant.

Stupid Might Fail. Smart Doesn’t Even Try.

Smart Plans. Stupid Improvises.

Long Live Stupid.

  1. I liked the idea & slogan “Smart May Have The Brains, But stupid Has The Balls.”
    however, in my personal opinion…in order to succeed it’s not a matter of either/or. In other words, if you’re stupid without being smart, it doesn’t take you anywhere…or else, everyone would be successful. However, if you’re smart without being stupid, then at least you have a minimum of success, a safety net. the perfect combination would be to have a flair of stupidity with the smartness to invest in it and develop it…or if you are not working alone, the combination of a stupid person with a smart person could be the perfect recipe for success. it takes both…

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